Elm Lifestyle Unveils New Artist Collaboration
Elm, your colourful lifestyle and fashion brand, is thrilled to announce its fourth artist collaboration, a bold and artful new collection in partnership with acclaimed Melbourne-based artist and illustrator Madeleine Stamer.
Now available, the collection is a celebration of nature, folklore, and the transformative power of art. Drawing inspiration from the resilience, beauty, and symbolic stories found in the natural world, the limited-edition winter range channels a sense of joyful self-expression through bold, folk-inspired prints and a vibrant, earthy colour palette.
Madeleine Stamer
Stamer’s distinctive aesthetic, known for its intricate line work, stylised botanicals, and folkloric motifs shines through in this capsule range, which features standout pieces designed to be mixed, layered, and lived in. From oversized florals to abstracted fauna and symbolic references, the collection is grounded in storytelling and personal meaning.
"We’re so thrilled to continue collaborating with incredible local artists who embody colour, creativity, and joy — a perfect match for our Elm Lifestyle spirit. Partnering with Madeleine Stamer has been an absolute dream. Her vibrant personality, love of life, and ability to find beauty in the simple things aligns perfectly with our effortless lifestyle ethos. This collection will be the burst of colour and fun people need to brighten up the depths of winter and spark a little joy." — Rails Wilson, Marketing Manager
Passive to passionate for assertiveness.This slightly smokey and woody scent designed to ignite your sensuality and empower your ego. Discover notes of cinnamon, Tahitian vanilla, jasmine and Australian sandalwood.
This collection marks Elm Lifestyle’s fourth artist collaboration, following the success of previous limited-edition partnerships. This winter collection features Madeleine Stamer’s signature folk and floral motifs, brought to life through a colour palette inspired by the diverse Australian landscape. Designed for creative self-expression, the collection showcases bold, meaningful prints that celebrate individuality. Madeleine Stamer x Elm will be available as a limited edition exclusively via Elm Lifestyle online and select stockists from July 2025.
For high res imagery along with PR and media enquiries, visit Elm Lifestyle’s Flaunter profile here.
About Madeleine Stamer
Madeleine Stamer is a Melbourne-based artist celebrated for her richly detailed, folk inspired illustrations. With a deep connection to nature and a background in ceramics and teaching, her work weaves together symbolism, cultural storytelling, and a distinct decorative style. Her collaboration with Elm Lifestyle marks her first foray into fashion, bringing her art to life in a bold new medium.
About Elm
Elm Lifestyle was founded in 2012 in the laid-back coastal town of Ocean Grove, Victoria, with a simple mission: creating beautiful knitwear. Since then, the brand has flourished into a vibrant fashion label known for its colourful, effortless apparel that now spans beyond knitwear to include a wide range of ready-to-wear pieces. Proudly stocked in over 300 boutiques and featured in 32 Elm concept stores across Australia and New Zealand, Elm Lifestyle continues to grow while staying true to its playful and inclusive spirit.
