Move aside traditional perfume, functional fragrance is here to play!
What happens when fragrance starts toying with wellness? Well you no longer have to wonder; mudie cow, (pronounced ‘moody’ cow) is the latest (and loudest) fine fragrance mist set to flip the fragrance game on its head.
Using science backed formulas, to enhance or boost your mood, we’re about to change how you think about fragrance. “Different scents wake up different parts of the brain. And we know that certain ingredients and fragrance notes can have a profound effect on the central nervous system. It can be moodshifting. Or memory-jolting,” Gillian says.
“You can use fragrance to your advantage. To help embody the energy and emotion you need most to meet the demands of your day, whatever it may look like.”
“Sometimes it’s nice to sit in our emotions, sure. Sometimes we need to snap out of it. That’s where mudie cow comes in.”
Born and bred in Byron Bay, Northern NSW, this youthful brand has successfully bottled the whole ‘go with the flow’ mentality that vibrates through the coastal town, to produce this tight edit of fun, functional and affordable fragrances.
What started as a love for scent for Gillian, turned into something unexpected. “Scent is such a powerhouse in transforming our mood. Each part of the mudie cow brand represents a mood-shift; the brand name, the scent names. Even the gradient splotches on the back of the bottle are designed to reflect our evolving energy - how we shift, feel, evolve. Building this brand has been a mix of chaos, colour, and creativity, and I’m excited to share it with the world."
Go from meh to mudie cow with the launch of their three-piece eau de toilette collection. Discover singles, sets, and snack-size scents now available for purchase at www.mudiecow.com.au. *pssst! it’s “moody” cow. Just with a bit more pizzazz. Like that time your mum called you out for being a difficult teen, only, we’re embracing the moodiness, riding the waves, using mudie cow fragrances to help us come unstuck.
For all samples, interview and media enquiries, please contact mudie cow via their Flaunter profile or contact Gillian Wall via email gillian@mudefragrances.com
About mudie cow
A scent that matches your mood? nuh uh. a scent that shifts your mood. that’s mudie cow. carefully curated fine fragrance mists to crank things up a notch, or dial it down, whatever your day demands. That cheeky little nudge taking you from ‘meh’ to mudie cow.