The Aussie thongs that Jennifer Aniston and Kylie Minogue can't stop wearing
Image from Archies via Flaunter
Archies Footwear, born in the small town of Echuca, Victoria, has become the must-have footwear brand for A-list celebrities like Jennifer Aniston and Kylie Minogue. With its unique fusion of minimalistic style, innovative one-piece design, and unbelievable comfort, Archies are redefining the classic thong – and the stars can’t get enough.
From LA to London, Archies are leading the charge in the global shift towards footwear that offers both style and function. Lightweight and effortlessly chic, these thongs are loved for their everyday versatility and comfort – backed by over 80,000 five-star reviews from devoted customers worldwide.
With over 20 core colour options, including the recently launched Lemon – a nod to the trending butter-yellow craze – Archies offer something for everyone, allowing customers to find the perfect pair to match their style or outfit. Other favourites include earthy Taupe and vibrant Coral, as well as a recently launched Limited Edition collection featuring Capri Blue and Sangria Red.
The Arch Support Thongs, designed by physiotherapist Dan Jones, feature a moulded footbed that cradles your arches and a one-piece design that prevents dreaded blowouts. Made from a durable closed-cell foam, they mould to your feet like no other, offering a customised fit and long-lasting comfort that regular thongs simply can't match. The idea came to Dan when he was advising his patients to steer clear of traditional flat thongs that lacked arch support. But they kept coming back and saying the same thing: the alternatives just weren’t right for everyday wear. Frustrated by the lack of options, Dan set out to create thongs that not only offered proper arch support but were also stylish enough for his patients to want to wear all day.
Starting out at local market stalls across Australia, Archies Footwear quickly gained attention for its unique blend of support and style. As word spread, Archies grew from humble beginnings into a globally recognised brand, now worn by celebrities like Jennifer Aniston and Kylie Minogue. The brand’s journey from a small-town favourite to an international success reflects its ongoing commitment to product innovation, comfort and customers.
In response to skyrocketing demand, Archies launched their second product in 2023 – Arch Support Slides. Built on the same innovative arch support technology as the bestselling thongs, the slides have sold out multiple times. The Arch Support Thongs start at $40 and the Arch Support Slides at $60, making high-quality, stylish and comfortable footwear accessible to all.
In today’s world, where health and wellness have become top priorities for consumers of all ages, Archies have emerged as a preferable choice over regular flat thongs. Offering proper arch support and a design that promotes foot health, Archies are setting a new standard for everyday shoes as consumers increasingly prioritise their long-term well-being.
But Jennifer Aniston and Kylie Minogue aren’t the only ones joining the Archies Footwear revolution. With a growing community of style-conscious individuals and comfort seekers around the world, Archies is redefining what people expect from their footwear. From beach days to casual outings, Archies are the perfect blend of minimalistic style and unbelievable comfort, setting a new standard for effortless everyday wear this summer.
Archies Footwear is available at archiesfootwear.com.au, as well as The Athlete's Foot, Myer, JD Sports and in thousands of podiatrist, physiotherapist, chiropractor, and osteopath practices around Australia. Join the conversation via @archiesfootwear on Instagram and TikTok.
For all media enquires, please contact Archie’s via their Flaunter profile.
ARCHIES FOOTWEAR Archies Footwear is an Australian brand known for its minimalistic style and unbelievable comfort. Designed and founded by physiotherapist Dan Jones, Archies thongs and slides feature innovative arch support that provides long-lasting comfort. With over 80,000 five-star reviews and a global following – Archies have become a footwear favourite for those seeking both style and support. Available in a wide range of colours and sizes, Archies are redefining comfort in footwear.
