Spotlight on: Valerie Moreno from Bastille & Sons

It's not everyday that a new brand joins Flaunter and the whole office stops to stare at the images - but that's exactly what happened when Valerie Moreno from Bastille and Sons decided to share her beautiful interiors brand with us. Valerie possesses that enviable French flair (and famous good taste) that has established Bastille and Sons as a firm favourite amongst the Australian media, and today, we learn more about her story...

Media Journalists Flaunter

10 things journalists are always asking us for

Currently, there are about 2,000 fashion, interiors & beauty media professionals using Flaunter... and our content team speak to a lot of them on the reg. Seeing as we've been privy to some of their main pain points, and to help you sharpen your PR-game, we decided to give you the list of the top 10 things the media are always asking us for…

Tory Archbold TORSTAR PR

5 minutes with Tory Archbold from TORSTAR

Tory Archbold is one busy lady - not surprising, given that she is the CEO and Founder of TORSTAR, a global brand communication’s agency based in Sydney managing some of the world's top consumer brands. Here, we share Tory's thoughts on PR & find out how TORSTAR uses Flaunter to streamline their admin processes.

6 brands we can’t wait to visit at Life Instyle

We chat to 6 independent brands exhibiting at the Melbourne Life Instyle trade show this August. These bite sized profiles are bursting with the latest news and trends across interiors, fashion and beauty!

Tradeshow tips from Life Instyle pro, Sonya Michele

Sonya MIchele is the founder of the successful luxury scarf brand, dog&boy, and, as someone who is now preparing for her third Life Instyle, she is a verified pro at exhibiting at wholesale tradeshows ;) Here she shares her tips on how to maximise every opportunity.

Trend watch: Earth tones in fashion & interiors

We’ve done some serious spadework to compile a showcase of designers who are getting cosy with earth tones. From umber to beige, brown is trending across fashion & interiors. Can you dig it? Yes, you can. 

Mother+Joey x Flaunter

Spotlight on: Peta & Rowena from Mother + Joey

Meet Australia's first fashion label dedicated to twinning. Creating outfits for mothers, sons and daughters, mother + joey redefine the concept of "matchy matchy" - making it polished, modern and decidedly cool. We chat to Peta, one-half of the design duo based in the Hunter Valley, to find out about how the brand started and what the future holds in store.

Part Two: How to measure PR // Rate & calculate

The big question we hear most in the PR world is – how do I know it’s working? Part One covered how we currently value PR & how to know if a piece of PR is going to work for your brand. This instalment covers how you can rate PR coverage to see if it’s hitting the mark & a more accurate way to measure the impacts on your business.

The PR puzzle

Part One: How to measure PR // Solve your PR puzzle

Whether it’s traditional media (TV, radio, newspapers), digital media (websites, blogs) or social media coverage that mentions, features or tags your brand, the big question we hear most is – how do I know it’s working? Part One covers how we currently value PR & how to know if a piece of PR is really going to work for your brand.

Spotlight on: Marlen Wolff from Stitch & Hide

Bringing rugged, yet classically styled products to both men and women - Marlen and the team at Stitch & Hide sure know to create beautiful leather accessories. We chat to Marlen to learn more about her role, the brand's fair trade ethos and what we can expect to see from this Byron Bay creative in the future.

10 minutes with Nikita Fursman from Fusion

Remember this face...this girl's going places! We chat to Nikita Fursman, the Marketing Assistant at Fusion Retail Brands (Mathers, Williams, Diana Ferrari and Colorado) to find out how she got started, her role in the company and what she's learnt along the way.

Dina Broadhurst

7 unexpected ways our brands are using Flaunter

Whilst we may have built it, our users have become superstars at using our Flaunter in ways we hadn’t even considered. Click to read our seven favourites, and because we know you love efficiency, they all take less than an hour of your time to implement.

Uplifting Scandi Style

Trend Watch: Uplifting Scandi Style

As we dive deeper into the colder months, brands have been releasing a new dimension of Scandi-style genius. An array of muted colour pops has added brightness to interior design that uplifts any mood on these grey chilly days...

Flaunter - This is why PR is so important

Does forking out freak you out? Why PR is so important

An abundance of businesses coupled with audiences who are switched on anywhere and everywhere means the role of PR is highly valuable. Read on to find out why spending your precious time & money on PR is worth it.

Soak Society

Spotlight on: Natalie Thorogood from Soak Society

This week we shine the spotlight on Natalie Thorogood, founder of Soak Society - the luxe wellness beauty brand created on the sparkling shores of the Sunshine Coast, QLD. We chat to Natalie to find out how she started, how her life has changed (including her "me-time" philosophy) and what's on the horizon.

10 minutes with Emma Vidgen from Real Living

Emma Vidgen is a journalist, interiors addict, music nerd and a self-proclaimed crazy cat lady ;) We were lucky enough to catch Emma in one of her rare spare moments to learn about life as the editor of Real Living, and bring you the answers to 5 burning questions from our brands.

MBFWA 17 Street Style - Get the look

‘Get the Look’ // MBFWA 17 Street Style

From bloggers to fashion faces and some pretty 'rad' people - we take you to the streets of this year's Mercedes-Benz Fashion Week, showing you some of the best-dressed and how to steal a look for yourself, courtesy of our exclusive brand content.

Alexander Neumann - Amazon is coming from across the seas

Amazon is coming // Why your customer is excited

Amazon is coming. Despite the American retail behemoth delivering product to Australian consumers for some time, the company’s search for an Australian-based fulfilment centre signals a clear intent to ramp up their Australian offering, including the industry-shattering Prime service. Understandably, many members of the local retail industry are shaking like a leaf.

Flaunter - Alice McCall Backstage

How to make sure your pitch email gets read, every time

"Confession time: I don't always respond to every email that lands in my inbox. I used to try to, but that was when I only had one website to look after - instead of three. Now I simply delete the emails that I know aren't relevant to my titles".
Read our tips on how to get your email noticed amid an editor's already overflowing inbox.

Flaunter x Alexandra Kentmann

10 minutes with Lexi Kentmann from Williams Sonoma

Alexandra (Lexi) Kentmann is an absolute delight; warm, witty and overall very passionate about her role in the PR industry. Recently, we sat down with Lexi at the beautiful West Elm store in Bondi Junction, to find out about her role and why she uses Flaunter at Williams Sonoma Australia.