Are you leveraging your PR to maximise your brand’s potential?
Image from Bohemian Traders via Flaunter
In a cut-throat business world, the marriage of PR and marketing is no longer a luxury but an absolute necessity. PRs and marketers are the key to unlocking a brand’s true potential by creating and leveraging press coverage effectively. Easier said than done, right? Let us share our insights, actionable steps and additional strategies to ensure ongoing benefits and lasting brand awareness.
At Flaunter, we’ve got a serious passion for PR…obviously. But what truly ignites us, is the excitement of witnessing those brands who go beyond just earning coverage – those that know exactly how to seize that spotlight and set the industry ablaze.
Of course, securing that coveted feature in Vogue or scoring the cover on Home Beautiful is undeniably impressive. It’s all thrilling - the readership stats, the clicks, the buzz. But let’s not forget, the world of media is a whirlwind. In a blink of an eye, that one-off feature, as shiny and as brilliant as it is, becomes buried beneath a deluge of fresh content. That’s when your marketing team and tactics take centre stage. It’s time to go all-out, to market that press coverage and ensure every soul following, liking or potentially interested in your brand bears witness to Vogue’s resounding endorsement.
So, how can you make this moment last? How can you transform that one-off press coverage into a legacy of brand awareness and influence? We’ve got your back with 7 actionable steps and savvy strategies that will ensure your brand stays at the forefront long after the headlines have settled.
Step 1: Seize the Moment with Social Media
It’s important to think of social media as your megaphone – something you should be using boldly, creatively and unapologetically. When that top tier media publication features your brand, it’s time to work this magic on social media; amplify that coverage across all your platforms, craft eye-catching visuals, share captivating snippets and engage your audience in the grand narrative of your success. Influencers and brands often refer to their followers as their family, and it’s true they are. Treat them as such, let them feel like insiders, swept up in the excitement of your momentous feature.
Step 2: Optimise Your Website with a Dedicated Press Showcase
It’s for good reason that a lot of effort is put into curating and perfecting a website – it’s the ultimate destination and one of your most important brand assets, with checkouts, sign-ups, and conversions all happening here. Create a dedicated press showcase and a space where all your media triumphs can take centre stage. Whether it’s a gallery of magazine covers or a carousel of online features, let your press coverage bask in the glory it deserves.
Step 3: Empower Your Employees as Brand Ambassadors
Your employees are more than just your team; they’re the heart and soul of your brand. When they share your press moments and milestones, it’s not just content, it’s connection. Remind your team that these wins aren’t just the brand’s… they’re theirs too. Empower them to share these moments as their own, proudly and authentically, and you’ll have natural brand ambassadors who carry your story with heart.
Step 4: Leverage the Power of Email Marketing
Don’t underestimate the power of email marketing. Craft authentic and entertaining newsletters that showcase your press highlights and awe-inspiring media features. Make each subscriber feel valued and special by personalising your content to resonate with different segments of your audience. This consistent communication can not only reinforce brand credibility but turns passive readers and bystanders into loyal brand advocates.
Step 5: Leverage Retargeting and Remarketing
Don’t let your press coverage be a one-time moment - extend its impact through retargeting and remarketing. Reconnect with people who’ve already shown interest in your brand and leverage your press coverage by inviting them to dive deeper. Whether they visited your site, clicked a link, or watched a story, this targeted approach keeps your brand front and centre, strengthens relationships, and drives meaningful conversions.
Step 6: Share Your Successes in Industry Events and Webinars
Celebrate your triumphs beyond the digital realm and connect with your industry peers. Industry events, webinars and virtual conferences are key networking moments. Flaunt your media accolades proudly, proving your brand’s worth to peers, potential collaborators and industry enthusiasts. Inspire others to follow in your footsteps and establish your authority as you share the secrets to your press coverage success.
Step 7: Measure, Learn and Refine Your Approach
And of course, nobody’s perfect. Even if you nail that press coverage there’s always room more improvement, and more importantly, growth. Keep an eye on your press coverage impact, social media metrics, website analytics and email engagement. These are all super important and a keyway to measure your success, identify trends and learn from both your triumphs and setbacks. Then take this knowledge, refine your approach, and optimise new strategies to conquer new heights… Track, tweak, slay - then do it all again.
A PR Platform for Success
What if there was a platform that could consistently put your brand in front of the media’s eyes? That's where Flaunter comes in. Flaunter is a free PR tool where media professionals get instant access to millions of high-res, ready-to-publish images from fashion, beauty, home, tech, hospitality, and kids’ brands. Every day, journalists log in and search for what they need—whether it’s the latest KitchenAid product, a red dress, or a new lipstick shade—and instantly download and feature it.
But it doesn’t just stop once you've captured the media's attention. Flaunter gives you access to exactly who is downloading your images and press materials - track your media downloads in real-time, gaining invaluable insights into which publications and journalists are showing interest in your brand.
So, if your brand isn’t on Flaunter yet?
It’s time to change that. Get started with our free trial and make sure your press kit—images, videos, media releases, lookbooks, and sample collections—is available 24/7.
If you’re really wanting to level up your PR game and boost your brand’s visibility and credibility, then join the 100s of lifestyle brands already using Flaunter today. Or reach out to our team for a complimentary discovery call: hello@flaunter.com.
Join Flaunter today and PR like a pro.