Is my brand big enough for the media to notice?

MAYDE | SS24 Campaign | Available on Flaunter

When you’re staring a label of your own, it is important to build exposure for yourself as quickly as possible. One of the best ways to do this? Be featured by the media. Yet, when you’re up against some of the biggest brands in your industry, with their next-level budgets and massive teams, it can feel overwhelming and daunting.  

So, when is the right time to start looking for exposure? Do you need to wait until you’re a little more established, until you have a full product range, a polished website and a bustling social media profile? Or should you start working on getting the media’s attention from day one?  

When exactly will your brand be big enough for the media to take notice? 

The answer is right now. These days even small and emerging brands can compete and successfully secure media attention and coverage. It’s something we see firsthand every day.  The disintermediation of the media industry has created so many more opportunities for smaller brands to claim their share. With more creators, blogs, publications and micro-sites there are more avenues for brands to be seen than ever before. We also see smaller brands land features in top-tier publications, secure influencer partnerships, and build loyal communities - all without a big budget or a massive team behind them.  

The media is always looking and searching for that next big thing. Something that feels fresh, exciting or even exclusive. Everyone wants to be the one to discover the latest lip shade or the hottest new heels, and of course you want your brand to be the one on everyone’s minds.  

So, how do you get noticed? How do you convince the media your brand’s the one to watch? 

It All Starts With A Story.  

Before a product ends up on the pages of a glossy magazine or hyped up by your favourite creator, it starts with something potentially far more powerful than any packaging – your story.  

With social media and the internet provide consumers with instant access to thousands of brands, and it can be overwhelming. Now more than ever, a brand story is becoming the driving point of difference. A moment of connection, a reason to pause or the chance to care.  

Stories are what gives your brand a heartbeat, the why and the who behind the what. It doesn’t have to be life changing or revolutionary, it can simply be a personal frustration that turned into a spark of inspiration, or a quiet mission you’ve carried with you from the start.  

Lean into your story and don’t shy from the truth. In the end, people connect with people, not logos. When you own your story, you give others a reason to believe in it too, including the media.  

Captivate With The Visuals.  

One of the biggest thing’s small brands must compete with is over-saturation. Everyday media and consumers alike scroll, and scroll, and scroll. Yet, what makes them stop? 

High-quality images and videos give your brand the chance to intercept the doom scroll – to click back, to rewatch, to download or to purchase.  

Media work with strict deadlines and they often rely on readily available, high-quality visuals to quickly and effectively illustrate their stories. Providing them with compelling, professional imagery saves them time and increases the likelihood of your brand being featured. 

If you want your brand featured by the big names, you've got to match their visual standards. This doesn’t mean throwing thousands upon thousands at your next shoot, flying out to dreamy locations or hiring A-list models. There’s nothing worse for media than downloading an image and adding it to their story only to realise it’s blurry or grainy. Providing crisp, clear, and high-resolution images ensures a smooth and professional workflow for journalists, making them more likely to connect with your brand in the future.  

An Accessible Point Of Purchase 

What's the point of the media giving your brand a shoutout if potential customers then get caught in a hassle at checkout or can't easily find where to buy your product after a glowing review? 

With all other elements aligned - the marketing efforts, the visuals, and the story - if you've got a product, you want people to be able to buy it. 

 Many small brands get caught up in the excitement of potential media coverage and viral moments, but when their moment arrives, their systems often can't keep up. This can lead to frustrated customers and missed opportunities. Ensuring an accessible and seamless point of purchase, particularly online, is crucial to capitalise on media attention and convert that buzz into actual sales and lasting relationships. Don't let a clunky checkout or unclear stockist information be the barrier between media praise and business growth. 

A platform that can do it all.  

Wouldn’t it be so lovely if there was an affordable and user-friendly platform that can place even the smallest brands right in front of the media? Hello Flaunter.  

Flaunter is a free PR tool where media professionals get instant access to millions of high-res, ready-to-publish images from fashion, beauty, home, tech, hospitality, and kids’ brands. Every day, journalists log in and search for what they need—whether it’s the latest KitchenAid product, a red dress, or a new lipstick shade—and instantly download and feature it.  

How does Flaunter support small brands?  

 Flaunter works on a level playing field, and what you put in is what you’ll get out. There’s no tricky algorithms or budget favouritism. Instead, when journalists log in, they’ll be fed what’s new. So, if you’re regularly uploading press-ready and high-quality imagery, Flaunter will place you where you want and need to be.   

 So, if your brand isn’t on Flaunter yet?  

It’s time to change that. Get started with our free trial and make sure your press kit—images, videos, media releases, lookbooks, and sample collections—is available 24/7. 

If you’re really wanting to level up your PR game and boost your brand’s visibility and credibility, then join the 100s of lifestyle brands already using Flaunter today. Or reach out to our team for a complimentary discovery call: hello@flaunter.com. 

It’s time to get your brand in the media spotlight and use Flaunter to PR like a pro.