It’s a cut-throat business world. And the marriage of PR and marketing is no longer a luxury but an absolute necessity. As brand managers and marketers, you hold the key to unlocking your brand’s true potential by leveraging your press coverage effectively. How? Let us share our insights, actionable steps and additional strategies to ensure ongoing benefits and lasting brand awareness.
At Flaunter, we’ve got a serious passion for PR…obviously. But what truly ignites our excitement is witnessing brands that go beyond just earning coverage – they know exactly how to seize that spotlight and set the industry ablaze.
You see, securing that coveted feature in Vogue or that mesmerising cover on Home Beautiful is undeniably impressive. The readership stats, the clicks, the buzz – it’s all thrilling. But let’s not forget, the world of media is a whirlwind. That one-off feature may shine brilliantly for a moment, but in the blink of an eye, it’s buried beneath a deluge of fresh content. That’s when your marketing team and tactics take centre stage. It’s time to go all-out, to market the sh*t out of that press coverage and ensure every soul following, liking or potentially interested in your brand bears witness to Vogue’s resounding endorsement.
So, how can you make sure that your brand’s moment in the spotlight doesn’t fade into oblivion? How can you transform that one-off press coverage into a lasting legacy of brand awareness and influence? We’ve got your back with 8 actionable steps and savvy strategies that will ensure your brand stays at the forefront long after the headlines have settled.
Step 1: Seize the Moment with Social Media
When that top tier media publication features your brand, it’s time to work some magic on social media. Amplify that coverage across all your platforms. Craft eye-catching visuals, share captivating snippets and engage your audience in the grand narrative of your success. Let them feel like insiders, swept up in the excitement of your momentous feature. Remember, social media is your megaphone – use it boldly, creatively and unapologetically.
Step 2: Optimise Your Website with a Dedicated Press Showcase
Your website serves as one of your brand’s most vital assets and your earned press coverage deserves a prominent place to shine. Create a dedicated press showcase – a space where all your media triumphs take centre stage. Whether it’s a gallery of magazine covers or a carousel of online features, let your press coverage bask in the glory it deserves. This not only boosts your brand’s credibility but also makes it a breeze for potential partners and customers to discover your media accolades.
Step 3: Empower Your Employees as Brand Ambassadors
Your squad is more than just a team; they embody the very soul of your brand. Fuel their passion and confidence to proudly share your press coverage and milestones on their personal channels and social media accounts. Empower them to be genuine brand ambassadors, expanding your reach to their circles and infusing your brand’s story with an authentic human touch.
Step 4: Leverage the Power of Email Marketing
Don’t underestimate the persuasive prowess of email marketing. Craft tantalising newsletters that showcase your press highlights and awe-inspiring media features. Personalise your content to resonate with different segments of your audience, making each subscriber feel valued and special. Keep the conversation going, enticing them to share your brand’s journey with friends, family and colleagues.
Step 5: Leverage Retargeting and Remarketing
Maximise the impact of your press coverage by implementing retargeting and remarketing strategies. Reach out to those who have previously engaged with your brand, reminding them of the media coverage and inviting them to explore more of what your brand has to offer. This focused approach keeps your brand top-of-mind, fostering stronger connections and driving conversions.
Step 6: Collaborate with Influencers to Extend Your Reach
Influencers! An essential part of your digital PR and marketing strategy. It’s time to bring them into the spotlight. Collaborate with influencers who align with your brand’s values and vision. Encourage them to share and celebrate your press coverage, reaching their devoted audiences and beyond. This influencer alchemy creates a domino effect, extending your brand’s reach to places you never thought possible.
Step 7: Share Your Successes in Industry Events and Webinars
Celebrate your triumphs beyond the digital realm. Shine in industry events, webinars and virtual conferences. Flaunt your media accolades proudly, proving your brand’s worth to peers, potential collaborators and industry enthusiasts. Establish your authority and thought leadership as you share the secrets to your press coverage success, inspiring others to follow in your footsteps.
Step 8: Measure, Learn and Refine Your Approach
There’s always room for growth and improvement. Keep a keen eye on your press coverage impact, social media metrics, website analytics and email engagement. Measure your success, identify trends and learn from your triumphs and setbacks. Armed with this knowledge, refine your approach, continuously optimising your strategies to conquer new heights.
Turning a momentous press coverage into lasting brand awareness requires artful marketing finesse. It’s time to take your brand from a fleeting sensation to an unforgettable force in the hearts and minds of your audience. Keep the momentum going and let your brand’s brilliance shine on, long after the headlines have settled.
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