Employee Generated Content (EGC) is filling our newsfeeds, and we love it. EGC is more than just a buzzword in social media; it's a powerful digital PR tool that’s reshaping the way brands engage with their audiences.

ECG is not just about employees posting on brand accounts anymore, or resharing relevant brand posts to their personal profiles. It’s about them bringing the brand to life on their personal feeds. This shift is creating a stir, especially over on TikTok, where the rules are being rewritten, and polished marketing often falls flat.

Why EGC is making headlines

Having employees double as influencers isn’t new, but it’s now gaining more mainstream momentum. No longer confined to the peripheries of marketing strategies, EGC is now a central pillar in the brand-building process, and we think that's a great thing!

The unfiltered appeal of employee influencers

The beauty of EGC lies in its raw, unpolished nature. When social media teams and employees across the company act as community connectors, they create content that is genuine and relatable. This isn’t your standard-issue brand messaging—it’s real, it’s in the moment, and engaging. ECG resonates with audiences who are tired of the same old marketing spiel and is a great way for brands to encourage authentic storytelling.

The multi-dimensional benefits of EGC for strengthening brand

EGC works wonders for a brand’s image and relatability. It shows a human side, a glimpse behind the curtain. When employees share their experiences and perspectives, it paints a multidimensional picture of the brand and encourages a deeper connection with the brands audience.

PR and Brand Image: EGC transforms brand perception from corporate to community. It offers a transparent view into company culture, values, and the people behind the products, enhancing credibility and trust.

Building a Community-Centric Brand: EGC fosters a workplace culture where everyone feels like an important part of the brand’s narrative. Creating this sense of ownership leads to more passionate and authentic content.

HR and Talent Acquisition: From an HR perspective, EGC is a powerhouse. It not only showcases the brand as a desirable employer but also attracts talent aligned with the company’s culture and values. A strong EGC presence can elevate a brand’s position as an ’employer of choice’ in the job market.

Enhanced Customer Engagement: Customers feel more connected to brands when they see real people behind them. EGC builds both loyalty and advocacy by humanising your brand.

A Step-by-Step Guide to Implementing Employee Generated Content

Cultivate a Sharing Culture: Encourage employees to share their work and life experiences related to the brand. Celebrate diversity in content to capture varied perspectives.

Provide Clear Guidelines: While encouraging creativity, it’s important to maintain brand consistency. Provide clear, simple guidelines to help employees create content that aligns with brand values and make sure there are boundaries set in terms of appropriateness.

Equip and Educate: Offer basic training in content creation and social media best practices. Equip your team with the necessary tools and knowledge to create compelling content.

Create a Content Hub: Establish a central platform where employees can submit and share their content. This encourages collaboration and idea exchange.

Reward and Recognise: Acknowledge and reward the best EGC contributors. Recognition encourages ongoing participation and sets a benchmark for quality.

Measure Impact: Use analytics to track the performance of EGC. Understanding what resonates with your audience will help refine your strategy.

Ideas for your EGC content

1. Behind-the-Scenes Insights

Workplace Culture: Sharing day-to-day experiences, team activities, office events, team rituals.
Product Development: Showcasing the process of creating or improving products/services, from brainstorming sessions to production.

2. Employee Spotlights

Personal Success Stories: Featuring employees’ professional growth, achievements or testimonials.
Day in the Life: A glimpse into the daily routines and roles of employees from different departments.

3. Industry Expertise and Thought Leadership

Educational Content: Employees sharing their expertise on industry trends, innovations, or best practices.
Webinars and Workshops: Hosting or participating in educational sessions, offering insights into industry-specific topics.

4. Corporate Social Responsibility (CSR) and Community Engagement

Volunteering Experiences: Documenting participation in community service or charity events.
Sustainability Initiatives: Showcasing the company’s efforts in sustainability and environmental responsibility.

5. Customer Interaction and Feedback

Client Stories: Sharing successful case studies or testimonials from clients.
Q&A Sessions: Employees answering frequently asked questions or addressing common customer concerns.

6. Creative and Fun Content

Team Challenges and Competitions: Engaging in fun, work-related challenges or contests.
Hobbies and Passions: Employees sharing their personal interests or talents that align with the brand’s image.

7. Innovation and Future Trends

Research and Development: Discussing new technologies or methodologies being explored by the company.
Future Forecasting: Employees sharing their predictions or insights into future trends in the industry.

8. Health, Wellness, and Work-Life Balance

Wellness Tips: Employees sharing their routines or tips on maintaining physical and mental health.
Work-Life Balance Strategies: Discussing how the company supports a healthy balance between work and personal life.

9. Diversity, Equity, and Inclusion (DEI)

Diversity Stories: Sharing diverse perspectives and experiences from employees.
Inclusion Initiatives: Highlighting the company’s efforts in creating an inclusive workplace.

10. Company Milestones and Celebrations

Anniversaries and Achievements: Celebrating company milestones, awards, or recognitions.
Festive Celebrations: Sharing how different cultural and festive events are celebrated within the organisation.

If your brand hasn’t dipped its toes into the EGC pool yet, now’s the time. It’s a strategy that aligns perfectly with the evolving digital landscape where authenticity is key and personal stories carry more weight than ever. EGC isn’t just a trend, it’s an important part of brand storytelling and can help your brand stand out in a crowded digital space.

If you’re looking to boost your PR efforts and streamline your media workflow, then be sure to check out Flaunter. Whether you’re a small business, emerging brand or established agency, Flaunter has the tools to help you get featured in media and stay top of mind with journalists, editors, stylists and creators. To see what all the fuss is about, sign up for our free 2-week trial or reach out to our team for a complimentary demo call.

Everything You Need To Know About Employee Generated Content