It’s that time of year when the countdown is on, the inbox is overflowing, and you’re dreaming of beach days and Aperol's. The last thing you feel like doing? Thinking about PR over the Christmas break.

But here’s the thing: consistency is your secret weapon when it comes to PR. The more you avoid turning the tap on and off, the faster your media coverage bucket will fill. The holidays aren’t a time to fully hit pause; they’re an opportunity to cut through while others are OOO and gain real traction for your brand.

Yes, many journos will be on holiday, but plenty will still be keeping the home fires burning. They’re probably not thrilled to be working at all, so make their lives easier by pre-prepping imagery and writing media releases that can be lifted and published.

Platforms like Flaunter make this effortless. Editors can search for on-trend, hi-res imagery any time of the day or night – even while you’re sipping cocktails. Get in their good books by sending links to your latest imagery in advance so they know what’s available over the break.

Don’t Stop Pitching

The world of media never sleeps, and just because everyone else is heading off on holidays doesn’t mean editors will stop looking for stories. In fact, most publications keep running through the festive season, and with less hard news to cover, they’ll be fishing for newsworthy stories to fill the gap.

This is your chance to shine. While competitors are off sipping champagne, you can build relationships with journalists and secure coverage. Radio and TV are especially hungry for content over Christmas. With faster lead times and fast schedules, they need fresh stories, and they need them now.

Before the Christmas-to-New-Year period kicks in, get organised so you can pitch with purpose:

Prep your press releases and imagery

Upload everything to your digital PR assistant (Flaunter!)

Even prep the message you’re going to send – Draft your pitch email now so you’re not scrambling later.

When the time comes, pitching is easy. Flaunter ensures no expired links, no messy attachments – just an always-on press centre where media can access your brand assets 24/7. Once you share your link, journalists have everything they need to publish quickly.

Broaden your Contact List

If your go-to journalist has clocked off for the holidays, don’t let that derail your PR plans. See it as a chance to widen your circle. Holiday cover can open doors to new relationships, and those connections often stick long after the festive season ends.

Even if you’re on holidays yourself, cocktail in hand and toes in the sand, you’ll still want to jump on hot opportunities and keep one eye on what’s happening. Scroll through the story's publications are posting that feel fresh and relevant – not the ones that feel prepped and scheduled weeks ago, but those that are reactive and timely.

Who’s writing them? Do a little digging, find those names, and add them to your contact list. It’s a simple, proactive way to grow your network with journalists who are actively publishing when others have gone quiet.

The best part? You’ve already got your assets ready – imagery, press releases, product details – so now it’s about pitching with purpose. Tweak your angle to match what the editor or creator is talking about right now. Align your story with their current content themes and make it effortless for them to say yes.

That quick 30-minute break in your tanning schedule could be the difference between landing coverage and missing out ... and honestly, is there a better start to the new year than scoring some hot media coverage? We certainly don’t think so.

Consider your Customer’s Mindset

After a tough year, most people are counting down the minutes until they can shut their laptops and escape work mode. But the reality is, even when they’re “offline”, they’re still scrolling. Between Christmas and New Year – before those “cut down screen time” resolutions kick in – phones will still be in hands, and social feeds will be buzzing.

The type of content they’re consuming during this period? Less educational, more entertainment driven. Think light, fun, and festive, not heavy business advice. This is your chance to pitch stories that feel playful and relevant to digital publications, tapping into the mood of the season.

If you’ve got a team working through the break to keep orders flowing, communicate that. If you’ve got the solution to any last-minute New Year’s Eve outfit dilemmas, let your audience know. And don’t just post it, reach out to the media and creators who can amplify that message in a way that feels timely and entertaining.

The silly season hits its peak during this window. Everyone’s off work, having fun, and leaning into the chaos. So, lean in with them. Tap into the silliness, the sparkle, and the spirit of celebration. Avoid posting “back to work” content before the New Year has even kicked off – it’ll feel tone-deaf and out of sync with what your audience wants right now.

Countdown to 2026

2026 is only weeks away, which means there’s a golden opportunity to get your New Year’s content in front of editors before the champagne pops. Think human interest angles, predictions for the year ahead, how your brand plans to grow in 2026, and trend forecasts – the possibilities are endless.

This is the time to position yourself as forward-thinking and relevant. Editors love stories that help their audience feel inspired and prepared for what’s next. Whether it’s style trends, beauty resolutions, or home refresh ideas, make sure your pitch taps into that “fresh start” mindset.

Don’t wait until January to start talking about January. Get your assets ready now, craft your angles, and pitch with purpose, because nothing says “new year, new opportunities” like landing coverage before the clock strikes midnight.

Think Beyond the Borders

Not everyone is switching off for six weeks! While we’re outside soaking up the Aussie summer, plenty of other countries are snowed in and only take a few days off during the holidays, which makes this the perfect time to start pitching globally. When your competitors go quiet on an international scale, strike while it’s hot.

Look for publications and creators in markets that are still active and hungry for content. Fashion, beauty, and lifestyle stories don’t stop at the border, and neither should your PR strategy. A well-timed pitch to an overseas editor could land you coverage that sets your brand up for a strong start to 2026.

Expand your reach, tap into new audiences, and make sure your brand is part of the global conversation while others are still snoozing.

Ready to Make Holiday PR Work Hard for You? Meet Flaunter.

Pitching during the festive season doesn’t have to mean endless emails and expired links. Flaunter acts as your always-on digital PR assistant and all-in-one PR software, putting your brand assets right where media are already looking. Journalists, editors, stylists and creators use Flaunter daily to discover new products and download hi-res imagery on demand – even while you’re sipping cocktails by the pool.

Whether you’re looking for DIY PR solutions, PR for small business, or wondering “how to get featured in media”, Flaunter makes it simple. Build your media contact database, share press-ready imagery instantly, track coverage, and automate your PR workflow – all in one platform.

Not on Flaunter yet?

It’s time to change that. Sign up for our two-week free trial or reach out to our team for a complimentary demo call at hello@flaunter.com.

Think Beyond the Break: Why You Should Keep Pitching Over the Holidays