You’ve worked hard to build your brand, and now it’s time to get the word out.
When it comes to getting noticed in the media, there are a few key things you need to know.
Media mentions are instances where your brand or product (or you as an individual) is mentioned or referenced in the press. This can include traditional media outlets such as newspapers, magazines, television, and radio, as well as online media such as blogs, websites, and social media platforms.
Media mentions can be in the form of news articles, reviews, interviews, or other types of content. They can also be positive, neutral, or negative in tone. Brands and PRs often track and monitor media mentions as a way to gauge their visibility and reputation in the public eye. It’s also a great way to measure the effectiveness of your PR campaigns.
If you want to get more media mentions for your brand, here’s what you need to do. Read On!
Develop a strong and compelling story for your brand that will resonate with journalists and their audiences.
Journalists and editors are busy, so they want to read and write stories that will resonate with their audiences. If they don’t believe your brand has a compelling story, they won’t write about you. So, before you start pitching journalists, make sure you’ve got a strong angle for your brand that can be turned into an interesting article.
Tips for developing a compelling story: Identify your brand’s unique selling points. This could be your mission, values or a specific aspect of the product that sets it apart from the competition. Share insights about the people behind the brand, it’s history, the inspiration behind your products and any challenges that have been overcome. Highlight the impact your brand is making in the world, whether through sustainability efforts, community involvement, innovative products or charitable initiatives.
Build relationships with journalists and media outlets in your industry through networking and pitching your story to them.
Journalists are people, too. They have their own interests and passions outside of work, so be sure to build relationships with them by getting to know them outside of business. Once you’ve established a rapport and are able to connect on more personal levels, it’ll be easier for you to pitch your story ideas in the future.
Keep your relationship with them by being responsive, helpful and also sharing their content. Use Flaunter’s media database and messaging tools to build personal relationships with journalists, editors and bloggers.
Create and share valuable, relevant, and interesting content on your website and social media channels to attract journalists and their readers.
You can also use content to build your audience and then pitch your story ideas directly to the media outlets that are interested in what you have to say. This will help build your brand’s reputation as an expert in your industry and help journalists find more stories about you instead of you having to pitch them.
Upload all your content and PR assets to Flaunter’s digital press centre to have it instantly available to thousands of registered media contacts on-demand, 24/7. You’ll also get a notification each time someone views or downloads your contact – so you can see how well your brand is performing, and which media outlets are interested in your content.
Use press releases and other traditional PR tactics to inform journalists about new products or company developments.
Press releases are still an important part of the PR toolkit, but they’re not as effective as they once were. Journalists are inundated with press releases every day and have become very skilled at filtering out the good ones from the bad. To get more attention for your brand, you’ll need to find creative ways to capture their interest.
In addition to press releases, you should also consider using other traditional PR tactics. For example, you could get your brand mentioned in industry publications by sponsoring an event or contributing to a charity. The key is thinking outside the box when it comes to PR.
Offer exclusive access or interviews with key members of your brand to media outlets.
When a media outlet is given exclusive access or an exclusive interview, they are more likely to feature your brand in their coverage because they have something that their competitors do not. Exclusive access or interviews can also provide valuable opportunities for your brand to share its story, mission, and values with a wider audience. Additionally, by giving a face and a voice to your brand, it can help to humanise your company and build trust with your target audience.
Make the most of Flaunter’s whitelist feature to share your exclusive content with one or a select few journalists who’ll be the first to receive access to this new news.
Attend and participate in relevant industry events and conferences to increase visibility for your brand.
Being present at these events allows brands to network with other companies, media outlets, and potential customers, which can lead to new business opportunities and collaborations. Events and conferences can also offer valuable opportunities for brands to showcase their products to a wider audience and generate media coverage.
Consider having your brand founder or spokesperson participate in panel discussions or give presentations at these events to further help establish your brand as a thought leader in your industry.
Optimise your website for search engines to increase the chances of your brand appearing in search results when journalists are researching story ideas.
We’re all about being efficient – working smarter not harder. So you want to make your PR assets work for you, so your brand is discoverable by media even when you’re not working. To make your brand and products visible to journalists when they’re researching for their next feature, ensure you have your website optimised for search (SEO). Here are a few key strategies for optimising your website for search engines.
We’ve shared a lot lately about tips to optimise your website for search. Here’s a quick reminder – use keywords in content and meta tags, use H1, H2 and H3 tags appropriately, create high-quality, unique and shareable content, use alt tags for images, build your backlinks and make sure your site is mobile friendly.
Monitor the news and proactively offer commentary on relevant news stories to establish yourself as a thought leader in your industry.
By staying informed about the latest developments and trends in your industry, you can position your brand as an expert and a go-to source for information and insights. Offer commentary on relevant news stories and trends to show that your brand is well-informed, engaged, and forward-thinking, which can help establish your brand as a thought leader in your industry.
This is all about being proactive and increasing the chances of your brand being quoted or featured in the media, which can lead to more media coverage and visibility for your brand. This will not only demonstrate that you’re an expert in your field, but will also increase visibility and build trust with your target audience.
We’ve already worked with huge names like Hugo Boss, Bec + Bridge, Sarah & Sebastian, Kate Spade and Billini. You too can get more exposure for your brand by using Flaunter’s digital PR press centre and gifting suite! Start your 14-day free trial today.
Image by Pinterest.