How to Streamline PR Gifting (Without Losing Your Mind)
Image from Fenton & Fenton via Flaunter
If you’ve ever run a PR or influencer gifting campaign, you know the drill: a spreadsheet that gets messier by the day, a dozen open email threads, and somehow... you still aren’t completely on top of where, and who, your products went out to. Not fun, right?
Gifting works, no question. It’s a proven way to get your brand into the hands of a curated network of influencers, editors, stylists and celebs. But traditional gifting suites and physical showrooms come at a significant cost – from venue hire and styling to logistics and on-site management. And what if the creator you’re drying to see in your latest collection is based in New York, while you’re in Sydney? We’d all love to hop on a plane... but let’s be real.
Plus, add in the chaos of tracking, chasing responses and pulling reports (all whilst trying not to lose your mind – or samples), and the cracks really start to show. Today’s creators and editors want more choice, clarity, and more purpose. And you? Well, you just want your time back.
It’s time for a smarter, simpler way to manage your PR and gifting processes – one that keeps up with the pace of your brand. And if you’re not already convinced, here are a few reasons that just might change your mind:
Let creators and media choose their perfect product.
If there’s one thing the past decade of social media has made clear, it’s this: authenticity is everything. Modern consumers are savvy – they can spot an inauthentic partnership from a mile away. When creators genuinely love what they’re showcasing, the audience feels it. That’s why giving stylists, editors and creators the power to select the pieces they want is so important – it leads to better content, stronger relationships, and higher impact from your brand.
Gone are the days when editors and influencers welcomed unsolicited packages with open arms. Today’s media voices are increasingly selective, conscious of excess and focused on alignment.
And even better – it makes your life easier. Having a shopfront-style system for sample and gifting selection means no more endless back-and-forth emails confirming product choices, sizes or colours. Instead, share a single link where creators can browse curated racks, choose their perfect product and submit requests instantly. You can tailor racks to individual contacts, manage your spread of stock, and maintain control over how your brand is represented.
Bye Bye Spreadsheets
Everyone loves a spreadsheet... that is until they don’t, and we mean really don’t - like want to throw the computer across a room, don’t. If you’ve never had the experience of updating an excel spreadsheet only to have someone else in the office overwrite your work, you’ve probably never worked in PR. From version control nightmares to lost data and clunky formatting, there’s a better (and much more efficient) way to stay on top of it all.
With digital sample management, you not only save hours of admin time but reduce errors and gain total real-time oversight. With visual and automated systems letting you know which products or ‘in’, ‘out’, ‘gifted’ or ‘overdue’ there’s no more guesswork, no double-ups, no confirming return dates and definitely no more “oops, my bad”.
Let the data do the talking.
Love reporting? Yeah, we didn’t think so. That’s probably because pulling together all the assets to show what you’ve achieved this month is time-consuming, clunky and often incomplete. With a digital showroom management tool, reporting becomes your secret weapon, not your worst nightmare.
Here’s what you can do:
Track which styles influencers are drawn to over time by pulling reports on their most requested samples and gifts. This kind of information makes future pitches even easier, and helps you understand which influencers are driving the best results for your brand while reducing wastage.
See who has and who hasn’t requested samples and gifts, allowing you to target your follow up on the influencers who are yet to get back to you.
See exactly where product is at any time, meaning you can reply to that client email in seconds with a WIP.
No more guesswork. No more wasted time pushing pieces that aren’t performing. Just clear, actionable insights that help you make faster, smarter decisions - and prove your impact with confidence.
A platform where you can do it all.
Wouldn’t it be a dream if there was a platform (built specifically for beauty, fashion and lifestyle brands), where you can achieve all this and more?
Say hello to Flaunter – your all-in-one PR platform, with everything from digital showrooms and media galleries to sample tracking and automatic reporting insights, designed to simply your day-to-day and supercharge your results.
With Flaunter’s sample tracking and management software, gifting is made simple with an automated colour-coded system that lets you view every sample’s status immediately - think of it as your own traffic light dashboard, keeping things running smoothly with zero guesswork.
Track and manage samples and gifts with visual, image-based tools
Gain real-time insights into what’s in, out and overdue
Identify your most requested products and top-performing influencers
Create reports in seconds to showcase your impact
Streamline your entire PR process – from pitch to post.
If your brand’s not on Flaunter yet, now’s the time to change that.
Start your free two-week trial and join the hundreds of fashion, beauty, and lifestyle brands already using Flaunter.
