Content marketing is a hot topic. It’s a vast and ever-evolving industry that allows brands to connect with their audience in meaningful ways. However, many marketers & brand managers are still debating whether to invest in content or PR.

While brands of old may have been content to settle for PRs who spent their days popping champagne with journalists, the modern day client has a long list of demands that the best agencies work hard to satisfy.

There’s no shortage of PR tools designed to make our jobs easier, but which are the best PR tools on the market for brands and agencies? Flaunter has pulled together the best of the best, from sourcing media lists through to analysing the effectiveness of your campaigns.

As consumers become more and more savvy, businesses are looking to new ways to build their brands and increase their visibility. And the future of PR is in the hands of the influencers, stylists and bloggers.

As someone who has been on both sides of the fence, both in-agency delivering PR for brands as well as on the client side, commissioning agencies to generate press on my behalf, there’s a number of things PR professionals can do to increase the level of trust amongst their clients and brands.

But how do you stay on top of your coverage when there is just so much ‘media’ out there? We’re not going to lie - media monitoring is T O U G H. And expensive. Very expensive. Mainly because of the sheer man-hours it can take physically scrolling or flipping through the never-ending amount of new content.