Nikki sat down with us to share the strategies NAC are using right now to gain coverage for their clients and what she thinks makes a really great PR pro.

For our latest industry profile, we caught up with jewellery designer Luke Rose to revel in his brand's continued success and hear all about his exciting role in Sophie Monk's engagement.

Trends influence your marketing strategy and your campaign focus. These are the hottest brand trends that will dominate in 2023. Read On!

We’d all love to nail that perfect work-life balance, but let’s be real, unfortunately we don’t always have the motivation to do that 5 am yoga session or midday meditation without ten thousand critical thoughts running through our brains, telling us we’re throwing time into a paper shredder.

Are you looking for ways to increase your brand awareness? Wondering what PR trends are going to explode in 2023?

Every brand needs to be prepared for the best ways to make a statement and stand out from the crowd. The upcoming year is guaranteed to see the rise of new marketing trends that can help you reach your target audience, build a stronger brand and increase revenue. 

Pinterest is a treasure trove of inspiration, which is great for brand marketers and PRs. This week, we caught up with Gina Ciancio, the editor of Style Curator, to find out how her team uses Pinterest to leverage content, increase brand awareness, drive traffic to their website and stay ahead of the curve.

As a PR professional, you’re pretty used to adapting, but there are ways you can build a lockdown-proof PR agency to keep your clients happy, and yourself sane.

How does the founder of Man of Many, Frank Arthur, stay inspired and what does he look for in a PR pitch? We sat down with the industry award winning publisher to chat how he’s building community in 2022 – and the strangest thing he’s Googled for work.

Roanne Jacobson, Founder of leading luxury accessories brand, Saben, joins Flaunter General Manager, Mel Cawston for a chat about all things brand, PR, and going global.

This week, we hosted our final PR Power Lunch of 2021 with Violeta Tentomas of West 14th and Natalie Knoll of Bird & Knoll, touching on:

Sarah Leaf founded LEAF, a values-driven communication agency, at the height of the pandemic. Wanting to work with brands that offered their community an opportunity to align shared values, not just a commercial exchange.

While the last two years have practically rendered any crystal ball gazing moot, there are still a few emerging trends we’d bet our last face mask on in 2022.

Audrey Jaggs, Brand and Communications Manager at cult fashion brand, Spell, joins Flaunter General Manager, Claire Deane in the fourth of our 2022 Trends in PR video series to talk about how brands can up their storytelling and sustainability game in 2022.

The fashion industry has weathered a storm or two since 2020, and with Afterpay Australian Fashion Week kicking off, it looks like there might be more than a few of us who are having to pivot yet again.

Earlier this year, Bottega Veneta announced that it would no longer be posting to Instagram and Facebook, followed by beauty brand, Lush who recently dropped their Zuckerberg-owned channels in 48 countries. Is this the start of a major trend, and will your brand be the next to follow?

We love a good treat as much as the next gal, but this post has been a long time coming - we think it’s time to let gifting go. 

This week, we hosted our very first PR Power Lunch event, featuring the expertise of Steph Taylor [Socialette], Fiona Killackey [My Daily Business Coach] and Caitlin Judd and Anna Mackenzie [lady-brains].

We sat down with Australian designers Aje, ESSE and Bassike, who are taking part in the #WeWearAustralian movement, and the founder of Showroom-X, to find out what makes us #bettertogether as an Australian fashion industry.

Jessica Ruhfus sat down with us to share why collaborations should be part of your PR strategy, the best way to pitch them and why PRs need to be more digitally savvy with the business tools they use.