Feedback—it’s the goldmine your brand can’t afford to ignore. Whether it comes from customers, employees, or even stakeholders, it's the secret weapon for growth and improvement. But here’s the catch: feedback is only as valuable as how well you act on it.

October marks a powerful moment of unity as we come together to celebrate pink in support of Breast Cancer Awareness Month. In Australia, breast cancer remains the most common cancer among women, with nearly 20,000 people diagnosed each year. The National Breast Cancer Foundation (NBCF) is leading the way, dedicating itself to funding research that aims to change the future for those affected by this disease. But they’re not doing it alone.

When it comes to PR and building your strategy, there isn’t a one-size fits all approach. The world of ‘media’ is an ever-changing landscape. In this very moment, we’re witnessing sweeping changes taking place right before our eyes. What worked yesterday may no longer work today.

Although social media is an amazing way to reach audiences, here are some reasons why social media should not be your main channel.

Photo editing is a crucial part of the creative process, whether you’re a professional photographer aiming for perfection or a hobbyist who enjoys capturing moments. But with so many editing tools available, finding the right one that fits your style, skill level, and budget can be a challenge.

Gifting and lifestyle brand, Sarah Urban, is on a mission to drive positive change and help support those affected by family or domestic violence. Partnering with Safe Steps, Sarah Urban will provide both product and financial support to help those in need.

Are you looking for a PR tool that is affordable, streamlines your press processes and puts your imagery in front of thousands of media? Whether you're a small startup, an expanding business, or an established agency, PR can often be a costly affair. However, Flaunter offers an affordable and effective solution that caters to brands and agencies of all sizes.

If you’re looking for an Australian PR agency for your fashion or lifestyle brand, you’ve come to the right place. Here’s a comprehensive list of the 50 best Australian PR agencies specialising in digital marketing, branding, showrooms, media relations, events, and more.

Artificial Intelligence (AI) is not only shaking things up, it's redefining the media industry. And we're not just talking about ChatGPT... though we know that's the one you're probably most familiar with and already using. We look at some other common uses of AI in the industry and how you can leverage it to positively impact your work. 

Fashion marketing is a dynamic and ever-evolving industry, where brands compete for the attention of consumers. To stand out in this landscape, it's essential to adopt effective marketing strategies and to avoid common pitfalls.

In today’s competitive world, knowing how to pitch yourself effectively is essential to make your mark. Whether you're job hunting, wanting to impress a client, or trying to build your personal brand, the way you present yourself can significantly impact your success.

This week, we got to speak to Jo Rao from Wink. Let’s chat about all things marketing, campaigns and career success. She also shared tips for your business - so grab a tea and let’s dive in!

In today’s digital world, having a strong social media presence is no longer optional for brands—it’s essential. But diving into social media without a plan is like setting sail without a map. To navigate the vast array of platforms, trends, and audiences effectively, you need a well-structured social media plan.

As we approach the second half of 2024, it's time to reflect on what’s worked so far and what needs to change. Maybe it’s time to rethink your brand’s marketing and PR strategy or implement some shiny new tools?

When it comes to our beloved furry family members, we want nothing but the best. Introducing WAGD, a brand that has quickly become a go-to for dog owners seeking high-quality, stylish, and durable collars, leads, and toys. Let’s dive into the hype…

Consumers are bombarded with choices, settling for a ‘good’ brand is like whispering in a rock concert - you just won’t be heard. That’s why elevating your brand is essential to cut through the noise.