When your brand is bring new members into the family, it’s important to approach the process thoughtfully. By adding new products to your line, it allows you to capture more market share, meet evolving customer needs, and further establish your brand’s presence. Plus, it’s fun to continue your passion and introduce your amazing ideas to both new and existing customers.

At Flaunter, we’re all about connecting influencers with lifestyle brands that spark inspiration, creativity, and engagement. Our goal is to partner with influencers whose values, content, and engagement reflect our standards and brand verticals—fashion, beauty, wellness, home, and more.

We had the pleasure of sitting down with Fran Benaud from Beauty Life Moments.  Throughout Fran’s career she has played a pivotal role in the success of many international beauty brands.

This week, we were lucky enough to speak with the lovely Susanna Tolo. She is the mastermind behind @coastalhamptonstyle, and shares with us her career, future endeavours, design inspirations and more. Let’s dive in!

In today’s evolving retail landscape, brands are constantly seeking innovative ways to connect with their customers and create memorable experiences. One of the most powerful tools to achieve this is through a pop-up or brand activation.

Ever received a request from a journalist or retailer for all of your red coloured products...only to find they are spread across 3 x different albums or maybe 2 different brands in your account? Flaunter mood boards are the answer.

This week, we were lucky enough to speak to Ema - the Founder of Lox, a revolutionary brand changing the game in lunch transportation. Ema has designed sleek bags that combine both practicality and style with each high quality piece accomodating every lifestyle.

Let’s spill the tea about Ema’s background and future plans for LOX.

Feedback—it’s the goldmine your brand can’t afford to ignore. Whether it comes from customers, employees, or even stakeholders, it's the secret weapon for growth and improvement. But here’s the catch: feedback is only as valuable as how well you act on it.

October marks a powerful moment of unity as we come together to celebrate pink in support of Breast Cancer Awareness Month. In Australia, breast cancer remains the most common cancer among women, with nearly 20,000 people diagnosed each year. The National Breast Cancer Foundation (NBCF) is leading the way, dedicating itself to funding research that aims to change the future for those affected by this disease. But they’re not doing it alone.

When it comes to PR and building your strategy, there isn’t a one-size fits all approach. The world of ‘media’ is an ever-changing landscape. In this very moment, we’re witnessing sweeping changes taking place right before our eyes. What worked yesterday may no longer work today.

Although social media is an amazing way to reach audiences, here are some reasons why social media should not be your main channel.

Photo editing is a crucial part of the creative process, whether you’re a professional photographer aiming for perfection or a hobbyist who enjoys capturing moments. But with so many editing tools available, finding the right one that fits your style, skill level, and budget can be a challenge.

Gifting and lifestyle brand, Sarah Urban, is on a mission to drive positive change and help support those affected by family or domestic violence. Partnering with Safe Steps, Sarah Urban will provide both product and financial support to help those in need.

Are you looking for a PR tool that is affordable, streamlines your press processes and puts your imagery in front of thousands of media? Whether you're a small startup, an expanding business, or an established agency, PR can often be a costly affair. However, Flaunter offers an affordable and effective solution that caters to brands and agencies of all sizes.

If you’re looking for an Australian PR agency for your fashion or lifestyle brand, you’ve come to the right place. Here’s a comprehensive list of the 50 best Australian PR agencies specialising in digital marketing, branding, showrooms, media relations, events, and more.

Artificial Intelligence (AI) is not only shaking things up, it's redefining the media industry. And we're not just talking about ChatGPT... though we know that's the one you're probably most familiar with and already using. We look at some other common uses of AI in the industry and how you can leverage it to positively impact your work.