Alright our stylish trendsetters, it’s time to talk about the most anticipated event in the Australian fashion world – Australian Fashion Week!

As a brand, this is your chance to showcase your unique designs to industry insiders and fashion lovers alike. But with so much competition, it can be hard to stand out from the crowd.

Welcome to our new Australian Fashion Week content series, where we’ll be sharing all the secrets to help you supercharge your PR and make a splash at this iconic event! Keep reading..

Flaunter - Beautiful online press centre and content management platform for brands, media and influencers

Start Early

To ensure your brand receives the recognition it deserves, early preparation is essential. Don’t leave anything to chance. Start reaching out to relevant publications, influencers and industry insiders as soon as possible. Not sure where to find their info? On Flaunter.

By doing so, you’ll secure valuable opportunities and ensure your brand is at the forefront of the industry’s collective consciousnesses.

Leverage the Power of Flaunter

Amplify your visibility and coverage in the lead up to Fashion Week. By uploading your latest collections, press releases and look books to Flaunter, you’ll be able to showcase your designs to a wider audience and gain valuable exposure.

Flaunter makes it easy for media professionals, stylists and content creators to discover your brand and include your pieces in their coverage, increasing your visibility and credibility in the fashion industry. So don’t miss out on this valuable opportunity – get your brand on Flaunter today and watch your PR efforts soar!

Secure Styling Opportunities and Partnerships

Elevate your brand’s visibility and influence by collaborating with stylists, bloggers and social media influencers to showcase your brand to their loyal followers. Their endorsement will help your brand reach and engage a wider audience as well as gain credibility and trust. Find and connect with digital creators on Flaunter.

Start the Party Early

Hosting a pre-show event is a savvy move to create buzz and generate hype around your brand. By inviting key players like influencers, buyers and media to get a sneak peek of your collection, you’ll be able to build excitement and anticipation leading up to the big reveal on the runway.

Join Forces With Other Brands

Partnering with complementary brands can amplify your brand’s message and reach a wider audience. Seek out brands that align with your values or aesthetic and explore opportunities for collaboration. From joint photo shoots to co-branded events, the possibilities are endless.

Don’t be afraid to think outside the box and create a memorable partnership that will leave a lasting impression on the fashion world. Need an introduction? Explore our brand directory and let us know who you’d like to be connected with.

Develop a Comprehensive PR Strategy

Crafting a strategic PR plan is like designing a runway show: It requires careful attention to detail and flawless execution. Start by setting clear goals and objectives for your brand, identifying your target audience and media outlets, and developing a timeline that ensures you hit key milestones on the road to Fashion Week success. Remember, failing to plan is planning to fail!

If you’re looking to up your PR game, talk to our team of experts. We’ve already worked with huge names like Hugo Boss, Bec + Bridge, Sarah & Sebastian, Kate Spade and Billini. Start getting more exposure for your brand by using Flaunter’s digital PR press centre and showroom