The Best Social Media & PR Tools to Keep Your Brand Visible Over the Christmas Break

12 Dec

The countdown is officially on! Christmas is just around the corner, and the scent of glazed ham, fresh prawns, pavlova and your favourite summer spritz is almost tangible – like you’re already poolside with an Aperol in hand.

But while the season is all about celebration and winding down, for businesses it’s also one of the most critical times of the year to stay visible, connect with audiences and maximise sales. Social feeds don’t take a holiday, and neither does consumer engagement. The challenge? Managing your social media presence when you’re juggling parties, family time and a well-earned break.

The good news: with the right planning and tech, you can schedule content ahead of time, keep your brand front of mind, and enjoy the festivities stress-free. From digital PR assistants and all-in-one PR software to smart scheduling platforms and analytics dashboards, the best PR and marketing tools of 2025 are designed to take the heavy lifting out of holiday marketing.

So instead of worrying about what to post or how to get featured in media, you can focus on what really matters: relaxing, celebrating, and starting the new year strong with a brand that’s already ahead of the game.

If you want some extra tips and tricks on how to maximise your PR and marketing efforts over the holidays, check out these other blogs below:

Your Holiday PR Survival Guide

6 Tips to Sleigh Your Christmas Marketing with Flaunter

Think Beyond the Break: Why You Should Keep Pitching Over the Holidays

How to Make Your Brand Unmissable on Flaunter This Christmas with Smart Tagging

9 Ways to Make Your Brand Shine Before the Year Ends

How to Write the Perfect Out-of-Office Email This Holiday Season

Hootsuite

Hootsuite is one of the most versatile and widely used social media scheduling tools, making it perfect for managing content during the Christmas rush. Known for its ability to schedule posts across Instagram, Facebook, LinkedIn, Twitter and Pinterest from one central dashboard, it’s long been a favourite for brands looking to stay organised.

But Hootsuite has levelled up. Its social-first AI takes the guesswork out of planning by giving you personalised strategy advice, trend forecasting and insights into what people think about your brand and competitors. This means your holiday content isn’t just scheduled, it’s smart, timely and designed to resonate.

And here’s the real game-changer when you’re off enjoying your break: Hootsuite’s automated engagement tools. Of course, when you have a brand – especially one with products – questions will roll in over the holidays. Instead of leaving customers hanging, Hootsuite’s unified inbox and automated Instagram DMs can respond instantly with saved replies or links to FAQs, handling the ‘simple’ stuff before it reaches you.

That way, only the more complex queries land in your lap, keeping your inbox manageable and your customers happy. It’s a simple but powerful way to maintain responsiveness and trust while you’re sipping cocktails by the pool.

Pro Tip: Use Hootsuite’s analytics to identify the best times to post during the holiday season and maximise audience engagement.

Later

Later is the go-to tool if your holiday campaigns rely heavily on visual content. Known for its intuitive drag-and-drop calendar, Later makes planning Instagram, Pinterest and TikTok posts effortless – perfect for creating a feed that looks cohesive and festive throughout the season.

But Later isn’t just about scheduling anymore. Its built-in link-in-bio feature is a game-changer for brands looking to drive traffic straight to holiday promotions or e-commerce stores. You can map out your content visually, schedule Instagram Stories and Reels, and even use creative tools to make your posts pop. Later also provides detailed performance analytics, so you can see which visuals and campaigns resonate most with your audience and adjust accordingly.

For brands in fashion, beauty or home décor, Later’s focus on visuals makes it an essential tool for keeping your content polished and on-brand.

Pro Tip: Use Later to schedule Instagram Stories and Reels with festive themes to boost engagement during the Christmas season.

Buffer

Buffer is a straightforward, user-friendly tool that’s perfect for small to medium-sized businesses wanting to keep their social media running smoothly during the holiday season. It supports scheduling across Instagram, Facebook, LinkedIn, Twitter and Pinterest, so you can plan festive campaigns without hopping between platforms.

What makes Buffer stand out is its ability to create custom posting schedules, helping you time content around when your audience is most active – a must for maximising reach during the Christmas rush. Its Queue feature is also handy for filling gaps with evergreen or holiday-themed posts, so your feed never goes quiet. And when it comes to measuring success, Buffer’s analytics give you clear insights into click-through rates and engagement, making it easy to see which seasonal promotions are hitting the mark.

Simple, reliable and built for efficiency, Buffer is the ideal tool for brands that want to stay consistent and connected while taking a well-earned break.

Pro Tip: Use Buffer to schedule promotional posts about holiday sales or special offers, timed to align with shopping spikes like Christmas Eve or Boxing Day.

Sprout Social

Sprout Social offers advanced scheduling and analytics features, making it an excellent choice for businesses that want to stay data-driven over the holidays. It supports multiple platforms and provides a comprehensive content calendar to help you plan and organise your campaigns with ease.

One of Sprout Social’s key strengths is its audience insights, which allow you to tailor your holiday content to resonate with your followers. Additionally, its team collaboration tools ensure that everyone on your social media team is on the same page, even during the busiest time of year.

Pro Tip: Use Sprout Social to track hashtag performance during the holidays and incorporate trending festive hashtags into your posts for added reach.

HubSpot

HubSpot’s all-in-one marketing platform offers powerful social media scheduling tools as part of its suite, making it a great choice for businesses that want to integrate social media with other holiday campaigns. With HubSpot, you can schedule and monitor posts across multiple platforms like Facebook, Instagram, Twitter, and LinkedIn, all from a unified dashboard.

HubSpot’s analytics features allow you to track the performance of holiday campaigns in real time, providing valuable insights into what resonates with your audience. Additionally, its seamless integration with email marketing and CRM systems helps you align your social posts with broader seasonal strategies, creating a consistent message across all channels.

Pro Tip: Use HubSpot to plan posts that complement your holiday email campaigns, ensuring your messaging is cohesive and impactful.

Flaunter

While social scheduling tools keep your feeds festive and flowing, PR often gets overlooked during the holiday rush. Staying visible in the media is just as important as keeping your Instagram active – and that’s where Flaunter comes in.

Flaunter acts as your digital PR assistant and all-in-one PR software, making it easy for journalists, editors and creators to access your brand assets 24/7. Instead of relying solely on pitch emails, Flaunter puts your hi-res imagery, product details and press-ready content right where media are already looking.

It’s the ultimate brand communication platform for anyone wondering how to get featured in media or searching for DIY PR solutions, PR for small businesses, or the best PR tools for 2025.

With features like media contact databases, sample management software, and earned media tracking, Flaunter helps you pitch campaigns, monitor media downloads and measure success with powerful PR analytics software. So, while you’re scheduling posts and sipping cocktails by the pool, Flaunter ensures your brand is discoverable and ready for media opportunities – no inbox juggling required.

Not on Flaunter yet?

It’s time to change that. Sign up for our two-week free trial or reach out to our team for a complimentary demo call at hello@flaunter.com.

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