When you’re staring a label of your own, it is important to build exposure for yourself as quickly as possible. One of the best ways to do this? Be featured by the media. Yet, when you’re up against some of the biggest brands in your industry, with their next-level budgets and massive teams, it can feel overwhelming and daunting.  So, when is the right time to start looking for exposure?

In a cut-throat business world, the marriage of PR and marketing is no longer a luxury but an absolute necessity. PRs and marketers are the key to unlocking a brand’s true potential by creating and leveraging press coverage effectively. Easier said than done, right? Let us share our insights, actionable steps and additional strategies to ensure ongoing benefits and lasting brand awareness. 

In today’s fast-paced digital landscape, brands can’t afford to go it alone. Strategic collaborations—whether with brands, influencers, media, or creators—are one of the most powerful ways to increase brand awareness, engage new audiences and drive real business growth.

But the key to a successful partnership isn’t just about exposure; it’s about alignment, authenticity and a shared story that captures attention.

Email marketing remains one of the most effective ways to engage with your audience, but if your emails aren't reaching their inboxes, your efforts are wasted. Poor email deliverability can result in emails landing in spam folders or being blocked altogether.

Getting your brand featured in the media isn’t about luck—it’s about strategy. Journalists, editors, and content creators are inundated with pitches daily.

If you want to break through the noise, your pitch needs to be compelling, relevant, and tailored to their needs. Here’s how to craft the perfect pitch that captures media attention and secures coverage. 

In today’s media landscape, brands can’t rely on just one type of media coverage to gain visibility. The PESO model, a strategic framework that integrates Paid, Earned, Shared, and Owned media, allows you to create a comprehensive approach to brand storytelling.

By leveraging all four pillars effectively, brands can maximise their exposure, build credibility and drive high engagement.

Gifting to media isn’t just about sending products—it’s about strategically building relationships, generating excitement, and securing authentic earned coverage. Done right, a gifting strategy can create brand loyalty, drive storytelling, and amplify visibility in a way that no ad spend can replicate.

If you're looking to elevate your brand's presence through strategic PR, these agencies are setting the bar high in 2025. From creative storytelling to experiential activations, here are the agencies making waves in brand communications.

Welcome to 2025 —the ultimate fresh slate to up your PR game. It’s the perfect time to take a step back, reassess your press strategy, and set your brand up for success in the months ahead. Whether you’re aiming for more press coverage, stronger brand recognition, or exciting new collaborations, having a clear and creative plan will ensure you stay ahead of the game.

As 2024 is rapidly coming to an end, it’s time to start reflecting on the year. Whether you are focusing on your yearly brand wrap up or delving into what personal goals you smashed, we are here to help ask questions that can help you improve for 2025.

As we approach 2025, now is the time to establish a clear and strategic plan to guide your brand’s efforts in the year ahead. Effective planning goes beyond setting goals; it involves creating a well-structured framework that supports growth, adaptability, and long-term success.

The holiday season is a prime time for destinations and venues to attract visitors and drive bookings. With heightened consumer enthusiasm and increased leisure time, this period offers unparalleled opportunities for showcasing your unique appeal and creating memorable experiences.

Black Friday is a cornerstone of the retail calendar, offering brands the chance to capture significant revenue, engage new customers, and strengthen their market position.

In today’s evolving retail landscape, brands are constantly seeking innovative ways to connect with their customers and create memorable experiences. One of the most powerful tools to achieve this is through a pop-up or brand activation.

Feedback—it’s the goldmine your brand can’t afford to ignore. Whether it comes from customers, employees, or even stakeholders, it's the secret weapon for growth and improvement. But here’s the catch: feedback is only as valuable as how well you act on it.

When it comes to PR and building your strategy, there isn’t a one-size fits all approach. The world of ‘media’ is an ever-changing landscape. In this very moment, we’re witnessing sweeping changes taking place right before our eyes. What worked yesterday may no longer work today.