In an exciting new development for Flaunter, one of Australia’s leading MarTech platforms, this month will see the company transfer to new ownership, with its sights set on exciting industry verticals and international markets.

Founded by successful tech entrepreneur Gaby Howard, Flaunter was born from a gap in the market to digitalise old-school PR processes and an opportunity to better measure ROI. The platform was designed to make it easier for brands to reach new audiences by connecting their content with the best storytellers around the world.

From 20 October 2022, Flaunter will be headed by Managing Director Lisa Cachia and General Manager Mel Cawston, with Gaby Howard moving on to a new role as Head of Operations for e-commerce startup, Carted. “Flaunter has taken me on an incredible journey and I couldn’t be more proud of what we have achieved. I’m excited to see what Lisa and Mel have in store for this next chapter. I know the company is in the best hands for its next stage of growth”, Gaby commented.

The Australian owned and run platform gives Marketing & PR teams the ability to keep all their digital assets in one place, making it easy for media to access hi-res images on demand, and amplifying brand efforts by providing a centralised discovery platform for journalists, influencers, stylists and content creators worldwide. It’s also an industry leading inventory tracking tool, proving a seamless way to manage and track brand samples and gifting.

Flaunter has continued to broaden its offering since it first launched, adding features and functionality to make the platform even more engaging as a one-stop resource. Already the platform has an impressive client list, hosting brands including Givenchy, MAC Cosmetics, Oroton, Charlotte Tilbury and Globe West, to name a few.

Speaking of their client base, General Manager Mel Cawston commented, “Flaunter is the ideal platform for brands and agencies of all sizes looking to upscale their PR and Marketing efforts. Everyday we’re working with brand owners, PR agencies, media, influencers, retailers, content creators, creatives, entrepreneurs, the tech community and the industry at large”.

So what’s next for Flaunter? In the past month, the platform has already expanded its reach inviting brands and media in the Kids & Baby, Home and Accessories industries, with Tech, Wellbeing and Wedding verticals to be launched in the coming months.

“This is the next phase for Flaunter, and we’re excited for the journey ahead. What started as a platform for the Fashion industry is quickly becoming an innovative solution for brands, agencies and media across many industries both in Australia and internationally” said Managing Director Lisa Cachia. “We have so many plans for the platform to drive engagement and performance metrics and we will continue to be a digital disruptor in this industry. Flaunter is going to be an even better place for visual content to exist.”

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