Happy Plastic Free July. An annual event that encourages the everyday individual to up their eco game, and make some positive changes to look after the beautiful environment in which we live.

This week, we’re shining a spotlight on Made by Fressko, a brand that is making strides towards sustainability one sip at a time. The Made by Fressko team has shared their top tips to help us all make better choices and do our bit for the environment.

Can you believe we’re already halfway through 2025? Time sure flies when you’re busy making headlines and dropping jaws with your stunning PR efforts. Now, it’s time to take a breather, sip on some bubbly inspiration and reflect on our PR triumphs and challenges so far.

Capturing the immediate attention of journalists, bloggers, and influencers is a must for any brand. These days, the high volume and saturation of the fashion and lifestyle market is overwhelming for everyone involved. Standing out in a crowded field requires more than just a great product or service.

Whether it is ChatGPT, Copilot, Google Gemini, Jasper, Perplexity or Claude, there’s a growing list of tools you can tap into to give your productivity a serious boost. Like anything, there’s both good and bad ways to use the influx of technology that hits our desktops. For marketing and PRs, there’s huge opportunity to leverage AI to streamline our workflows, enhance our copy, help us with SEO and the many other things that are on our daily to-do lists.

In a world where trends come and go quicker than you can say “add to cart”, Medley Jewellery stands its ground with a message that cuts through the noise: Worn for Nobody. It’s not about flexing the latest must-have’s or curating a stack for clout. Medley is for the individual – the one who wears jewellery because they love it, not because anyone else says they should.  

If you’ve ever run a PR or influencer gifting campaign, you know the drill: a spreadsheet that gets messier by the day, a dozen open email threads, and somehow... you still aren’t completely on top of where, and who, your products went out to. Not fun, right? 

In a world of endless content and mindless doomscrolling, it’s easy for even the best of brands to start blending into the background. When everyone seems to be in content overload - constantly stimulated, constantly swiping, what makes someone stop?  The answer isn’t louder messaging or flashier graphics. It’s intention. Its’s curation. It’s a brand that knows exactly who it is and shows it – not just in what it says, but in how it looks and feels.  Here’s our guide to defining your visual DNA to crafting scroll-stopping content.  

If there ever was a team that proves ‘small but mighty’ isn't just a catchphrase, it's Bayly PR. Based in sunny Brisbane, this boutique PR agency might keep things tight knit, but their impact is anything but small. Known for their creative thinking, strategic flair and ever-so talented team, Bayly PR is behind some of the most exciting campaigns in the world of PR. From digital PR and influencer relations to talent management, content, and brand consultancy — Bayly covers it all – blending big ideas with a hands-on, all-in energy that sets them apart.

Breaking into the market as an emerging brand? We know it’s no easy feat. For emerging brands, breaking through the noise isn’t just about building a product – it's about building a presence.  A strong PR strategy will help shape how the world sees your brand and put you on the radar of media, influencers, and customers.

Not all fragrances are created equal. Some whisper luxury, others scream seduction. But every now and then, one comes along that just wants to make you smile. Enter ‘mudie cow’ – the playful, personality-packed perfume brand shaking up the scent scene. Dreamed up by Gilllian Wall. In this interview, we sit down with Gillian to chat scent science, Gen Z smarts, and why fragrances should just be fun.

PR can be a tricky game. Like everything these days, it’s constantly changing and evolving. That’s why traditional approaches are giving way to more innovative digital PR solutions. Brands and agencies alike now need efficiency, reach, and impact more than ever. It’s competitive out there… we get it. Flaunter is an easy-to-use digital PR platform that helps you manage your daily tasks, scale your business, and do PR like a pro.

We meet with brand managers and PRs every day. And one thing we always love is that very first conversation where they share their brand story. There’s something so special about listening to the owner of a small business or a PR manager talk about the who, what, when, where and why of their brand. There’s a sparkle in their eyes, a cadence to their words and an undeniable passion. It’s truly one of the most inspiring parts of our day – and it reaffirms the importance of storytelling in the world of PR and branding.

Building this list isn’t just about collecting names and emails; it’s about crafting relationships and doing your homework.  In this blog, we’re outlining proven strategies for creating and maintaining a robust media contact list that’s going to enhance your PR efforts.