THE FLAUNTER BLOG
Flaunt It
We share industry insights and interviews, PR and marketing trends and advice, as well as tips for brands, agencies, media and creators using Flaunter.
From Patches to Pop Culture: Rhode and Justin Bieber’s Genius Pimple Patches Launch
Rhode’s most recent launch — its brand new pimple patches and Caramelised Banana collection created in collaboration with Justin Bieber — is a perfect example of how modern marketing goes far beyond simply releasing a product. With Rhode, every launch is carefully constructed to feel like a cultural moment, and this one was no exception.
Maggie Zhou x Big Small Talk: Finding Your Style in a Trend Obsessed World
Fashion has always evolved - but right now, it’s moving at a pace that feels almost impossible to keep up with. In a recent episode of Big Small Talk, Maggie Zhou explores what it means to build a sense of personal style in a landscape driven by micro-trends, constant consumption and ever-changing aesthetics.
Spotlight On: Bella and Lu, Hosts of Fifth Trimester
There’s a certain magic that happens when two people meet at exactly the right moment in life. For Bella and Lu, that spark became The Fifth Trimester. It’s the podcast that puts a name to the blurry, brilliant chapter after the fourth trimester; when you’re not quite who you were before, not fully who you’re becoming, and somehow doing a school run with one hand while re-learning how to be a person with the other.
Spotlight On: Georgia Collias, Founder of Platefully Yours
A love for shared moments with friends and family is essential. A desire to make hosting simpler and far more hassle‑free is a must. And an appreciation for tablescaping—for designing a layout people will truly enjoy—makes the experience all the more special. For Georgia Collias, these passions grew into a brand, and eventually, a full‑time career.
Inspired during the lead‑up to a Friendsmas lunch hosting 50 people, Georgia was on the lookout for disposable plates that didn’t compromise on style. But when the market offered nothing beyond the plain, flimsy or uninspired, Georgia took matters into her own hands, and Platefully Yours was born.
What began as a simple desire to elevate gatherings without sacrificing convenience quickly evolved into a fast‑growing business. Now with over 30 curated sets designed to make hosting effortless all year round—including seasonal favourites and special holiday editions—Platefully Yours continues to redefine what disposable tableware can be.
5 Things the Most Downloaded Flaunter Brands Are Doing
Ever wondered how the most downloaded brands on Flaunter consistently keep the media coming back for more? Spoiler: it’s not luck. It’s not “media magic.” It’s a handful of simple, smart, PR‑savvy habits that make the media’s lives easier… and make your brand impossible to overlook.
So, whether you're doing DIY PR, using Flaunter as your digital PR assistant, or you’re a seasoned comms pro looking to sharpen your agencies game, these are the behind‑the‑scenes moves our highest‑performing brands swear by (and all consistently do).
How to Build a Media List: A Practical Guide for Modern PR
Whether you're exploring PR for your small business, looking for the best PR tools to help you scale, experimenting with digital PR software, or simply trying to level up PR for your brand, this guide will walk you through how to build a media list that actually works — not just sits in a folder gathering digital dust.
7 Reasons Why Flaunter Is the Digital PR Tool of 2026
Whether you are a publicist, founder, marketer, brand manager, or freelancer — we all know PR in 2026 is… a lot. Between media outreach, imagery requests, sample loans, content creation, influencer communications, events, product launches and reporting (oh, the reporting), it’s easy for even the most organised PR pro to feel like they’re juggling flaming batons.
And in the middle of all that? You’re still expected to build relationships, earn coverage, keep your assets updated, and magically know who needs what, and when.
That’s exactly why we built Flaunter.