Whilst the older generations may think the younger generation has lost their brains to doomscrolling, there is one thing they are undeniably good at - coming up with new terms and sayings. That’s right: a video can be posted in the morning, and by that afternoon, the entire country has adopted a saying, made it their own, and permanently placed it in everyday conversation. 

And the workplace is no exception. From “earned media” to “engagement rate,” and “micro-influencers” to “content pillars,” knowing the lingo helps you navigate conversations with confidence and clarity. 

That’s why we’ve put together this handy Public Relations & Marketing Dictionary—to keep you fluent in today’s industry language. Whether you’re a newbie or just need a refresher, here are some of our top terms you need to know. (We’ll probably be back here to update it in a year’s time). 

Here at Flaunter, we’re a lover of all thing's technology (that’s right, we’re embracing AI, not running from it.) As a digital platform, we’ve got to be. Ever since the iPhone landed in our palms it’s given us way more than just a means to stay connected and capture content. Suddenly, we’ve all become our own professional photographers with a compact, high-quality camera in our back pockets. I mean seriously, have you seen some people’s feeds? Brunches, birthdays, beach trips and even bathroom mirrors have never looked better.

But here’s the flip side: while tech has made us all look like pros, it’s also made us forget some of the photography basics. We've become so used to relying on built-in filters and auto-settings that, when it comes down to things like image resolution, DPI, file types, or knowing what’s actually printable - we’re kind of winging it.

Brands move through cycles, and depending on what stage your brand is at, your PR strategy and areas of focus are going to vary significantly. Not sure where your brand is at or how to focus your efforts? Read on…

Can you believe we’re already halfway through 2025? Time sure flies when you’re busy making headlines and dropping jaws with your stunning PR efforts. Now, it’s time to take a breather, sip on some bubbly inspiration and reflect on our PR triumphs and challenges so far.

Capturing the immediate attention of journalists, bloggers, and influencers is a must for any brand. These days, the high volume and saturation of the fashion and lifestyle market is overwhelming for everyone involved. Standing out in a crowded field requires more than just a great product or service.

Whether it is ChatGPT, Copilot, Google Gemini, Jasper, Perplexity or Claude, there’s a growing list of tools you can tap into to give your productivity a serious boost. Like anything, there’s both good and bad ways to use the influx of technology that hits our desktops. For marketing and PRs, there’s huge opportunity to leverage AI to streamline our workflows, enhance our copy, help us with SEO and the many other things that are on our daily to-do lists.

If you’ve ever run a PR or influencer gifting campaign, you know the drill: a spreadsheet that gets messier by the day, a dozen open email threads, and somehow... you still aren’t completely on top of where, and who, your products went out to. Not fun, right? 

In a world of endless content and mindless doomscrolling, it’s easy for even the best of brands to start blending into the background. When everyone seems to be in content overload - constantly stimulated, constantly swiping, what makes someone stop?  The answer isn’t louder messaging or flashier graphics. It’s intention. Its’s curation. It’s a brand that knows exactly who it is and shows it – not just in what it says, but in how it looks and feels.  Here’s our guide to defining your visual DNA to crafting scroll-stopping content.  

Breaking into the market as an emerging brand? We know it’s no easy feat. For emerging brands, breaking through the noise isn’t just about building a product – it's about building a presence.  A strong PR strategy will help shape how the world sees your brand and put you on the radar of media, influencers, and customers.

We meet with brand managers and PRs every day. And one thing we always love is that very first conversation where they share their brand story. There’s something so special about listening to the owner of a small business or a PR manager talk about the who, what, when, where and why of their brand. There’s a sparkle in their eyes, a cadence to their words and an undeniable passion. It’s truly one of the most inspiring parts of our day – and it reaffirms the importance of storytelling in the world of PR and branding.

When businesses start to feel the pinch, one of the first instincts is to trim expenses, and unfortunately, marketing and Public Relations (PR) budgets are often among the first to be cut. If your brand is facing a rough patch - financial or otherwise - chances are your audience can relate. And that makes staying connected, visible, and trusted more important than ever. One thing is certain, every dollar in your PR and marketing budget needs to count. 

Public relations (PR) can be a game-changer for brands – boosting credibility, visibility and trust. But just like anything, when numbers become involved and budgets are crunching, things can get tricky. How much is too much? What is worth the investment? And how do you score great press coverage without blowing the budget?  

Expand your marketing strategy by optimising your searchability and create content to last longer than a season. Here are some top tips for extending the life cycle of your online content.

When you’re staring a label of your own, it is important to build exposure for yourself as quickly as possible. One of the best ways to do this? Be featured by the media. Yet, when you’re up against some of the biggest brands in your industry, with their next-level budgets and massive teams, it can feel overwhelming and daunting.  So, when is the right time to start looking for exposure?

In a cut-throat business world, the marriage of PR and marketing is no longer a luxury but an absolute necessity. PRs and marketers are the key to unlocking a brand’s true potential by creating and leveraging press coverage effectively. Easier said than done, right? Let us share our insights, actionable steps and additional strategies to ensure ongoing benefits and lasting brand awareness.