Employee Generated Content (EGC) is filling our newsfeeds, and we love it. EGC is more than just a buzzword in social media; it's a powerful digital PR tool that’s reshaping the way brands engage with their audiences.

If there was ever a time of year when shopping hits its peak, it’s the festive season. People are shopping for themselves, for others, and for everything in between. For brands, this means one thing: landing Christmas coverage is not just a nice-to-have, it’s a gamechanger.  

Whether it’s glossy magazines, curated gift guides, or influencer roundups, media coverage during the holidays can be a powerful driver of brand awareness. And in a season where timing is everything, knowing how to get featured in media—and how to build media relationships that last—is key to cutting through the clutter.  

Can you hear it? The distant jingle of holiday tunes. The calendar pages flipping faster towards the end of the year. And your dreaming of sipping on an Aperol by the pool... can we start our leave like, right now? 

All jokes aside, while it might seem tempting to kick back and coast into the new year, hold that thought. Now is the time to ramp your PR efforts up before the end of year slow down kicks in. This is the perfect moment to make a lasting impression that carries your brand into 2026. Trust us, future you will thank you.  

Seasonality in the world of PR isn’t just about swapping jeans for shorts or releasing a limited-edition summer flavour when the heat kicks in. It’s a major player in how both media and consumers behave — and understanding it can be the difference between getting featured or getting forgotten. 

It’s time to move beyond manual logs and outdated spreadsheets. PR agencies need a system that’s both sophisticated and simple – one that keeps up with the pace of modern media and the demands of global outreach. 

In the world of PR, organised chaos is the norm - even on your desktop. We see you, and those 300 random images and files. But while it’s acceptable for your desktop to occasionally get a little out of hand, when that disorganisation starts creeping into how you manage your press assets, that’s when you’ve got a real problem. This blog uncovers six reasons why managing your PR assets in one place is the smartest move you’ll make this year.

Spring has sprung here in Australia, and in the beautifully chaotic world of PR, this signals the onset of a whirlwind season filled with boundless opportunities for brands, media and content creators.  

Meet Vicki Wallis, fashion brand consultant, designer, and founder of The Fashion Business Coach. Vicki helps fashion brand founders turn big ideas into thriving businesses - without the stress, confusion, or guesswork. In this blog, she’s sharing her expert take on how to make your data work harder for your brand, and why it’s one of the most underrated tools in your PR toolkit.  

Whilst the older generations may think the younger generation has lost their brains to doomscrolling, there is one thing they are undeniably good at - coming up with new terms and sayings. That’s right: a video can be posted in the morning, and by that afternoon, the entire country has adopted a saying, made it their own, and permanently placed it in everyday conversation. 

And the workplace is no exception. From “earned media” to “engagement rate,” and “micro-influencers” to “content pillars,” knowing the lingo helps you navigate conversations with confidence and clarity. 

That’s why we’ve put together this handy Public Relations & Marketing Dictionary—to keep you fluent in today’s industry language. Whether you’re a newbie or just need a refresher, here are some of our top terms you need to know. (We’ll probably be back here to update it in a year’s time). 

Here at Flaunter, we’re a lover of all thing's technology (that’s right, we’re embracing AI, not running from it.) As a digital platform, we’ve got to be. Ever since the iPhone landed in our palms it’s given us way more than just a means to stay connected and capture content. Suddenly, we’ve all become our own professional photographers with a compact, high-quality camera in our back pockets. I mean seriously, have you seen some people’s feeds? Brunches, birthdays, beach trips and even bathroom mirrors have never looked better.

But here’s the flip side: while tech has made us all look like pros, it’s also made us forget some of the photography basics. We've become so used to relying on built-in filters and auto-settings that, when it comes down to things like image resolution, DPI, file types, or knowing what’s actually printable - we’re kind of winging it.

Brands move through cycles, and depending on what stage your brand is at, your PR strategy and areas of focus are going to vary significantly. Not sure where your brand is at or how to focus your efforts? Read on…

Can you believe we’re already halfway through 2025? Time sure flies when you’re busy making headlines and dropping jaws with your stunning PR efforts. Now, it’s time to take a breather, sip on some bubbly inspiration and reflect on our PR triumphs and challenges so far.

Capturing the immediate attention of journalists, bloggers, and influencers is a must for any brand. These days, the high volume and saturation of the fashion and lifestyle market is overwhelming for everyone involved. Standing out in a crowded field requires more than just a great product or service.

Whether it is ChatGPT, Copilot, Google Gemini, Jasper, Perplexity or Claude, there’s a growing list of tools you can tap into to give your productivity a serious boost. Like anything, there’s both good and bad ways to use the influx of technology that hits our desktops. For marketing and PRs, there’s huge opportunity to leverage AI to streamline our workflows, enhance our copy, help us with SEO and the many other things that are on our daily to-do lists.