Expand your marketing strategy by optimising your searchability and create content to last longer than a season. Here are some top tips for extending the life cycle of your online content.

When you’re staring a label of your own, it is important to build exposure for yourself as quickly as possible. One of the best ways to do this? Be featured by the media. Yet, when you’re up against some of the biggest brands in your industry, with their next-level budgets and massive teams, it can feel overwhelming and daunting.  So, when is the right time to start looking for exposure?

In a cut-throat business world, the marriage of PR and marketing is no longer a luxury but an absolute necessity. PRs and marketers are the key to unlocking a brand’s true potential by creating and leveraging press coverage effectively. Easier said than done, right? Let us share our insights, actionable steps and additional strategies to ensure ongoing benefits and lasting brand awareness. 

In today’s fast-paced digital landscape, brands can’t afford to go it alone. Strategic collaborations—whether with brands, influencers, media, or creators—are one of the most powerful ways to increase brand awareness, engage new audiences and drive real business growth.

But the key to a successful partnership isn’t just about exposure; it’s about alignment, authenticity and a shared story that captures attention.

Email marketing remains one of the most effective ways to engage with your audience, but if your emails aren't reaching their inboxes, your efforts are wasted. Poor email deliverability can result in emails landing in spam folders or being blocked altogether.

Getting your brand featured in the media isn’t about luck—it’s about strategy. Journalists, editors, and content creators are inundated with pitches daily.

If you want to break through the noise, your pitch needs to be compelling, relevant, and tailored to their needs. Here’s how to craft the perfect pitch that captures media attention and secures coverage. 

In today’s media landscape, brands can’t rely on just one type of media coverage to gain visibility. The PESO model, a strategic framework that integrates Paid, Earned, Shared, and Owned media, allows you to create a comprehensive approach to brand storytelling.

By leveraging all four pillars effectively, brands can maximise their exposure, build credibility and drive high engagement.

International Women’s Day (IWD) is more than just a day of recognition—it’s a movement that demands action, accountability, and advocacy.

As we celebrate IWD 2025, it’s time to consider how we can contribute to gender equality in meaningful and impactful ways. Whether you’re an individual, a brand, or part of the media, there are steps you can take to support and amplify women’s voices in Australia and beyond.

Gifting to media isn’t just about sending products—it’s about strategically building relationships, generating excitement, and securing authentic earned coverage. Done right, a gifting strategy can create brand loyalty, drive storytelling, and amplify visibility in a way that no ad spend can replicate.

In 2025, brand partnerships are no longer just about a quick PR hit—they’re about building genuine, lasting relationships that resonate with consumers. Audiences are smarter, competition is fiercer, and authenticity is the key to making the cut.