There’s a certain magic that happens when two people meet at exactly the right moment in life. For Bella and Lu, that spark became The Fifth Trimester. It’s the podcast that puts a name to the blurry, brilliant chapter after the fourth trimester; when you’re not quite who you were before, not fully who you’re becoming, and somehow doing a school run with one hand while re-learning how to be a person with the other.

A love for shared moments with friends and family is essential. A desire to make hosting simpler and far more hassle‑free is a must. And an appreciation for tablescaping—for designing a layout people will truly enjoy—makes the experience all the more special. For Georgia Collias, these passions grew into a brand, and eventually, a full‑time career. 

Inspired during the lead‑up to a Friendsmas lunch hosting 50 people, Georgia was on the lookout for disposable plates that didn’t compromise on style. But when the market offered nothing beyond the plain, flimsy or uninspired, Georgia took matters into her own hands, and Platefully Yours was born. 

What began as a simple desire to elevate gatherings without sacrificing convenience quickly evolved into a fast‑growing business. Now with over 30 curated sets designed to make hosting effortless all year round—including seasonal favourites and special holiday editions—Platefully Yours continues to redefine what disposable tableware can be. 

Ever wondered how the most downloaded brands on Flaunter consistently keep the media coming back for more? Spoiler: it’s not luck. It’s not “media magic.” It’s a handful of simple, smart, PR‑savvy habits that make the media’s lives easier… and make your brand impossible to overlook. 

So, whether you're doing DIY PR, using Flaunter as your digital PR assistant, or you’re a seasoned comms pro looking to sharpen your agencies game, these are the behind‑the‑scenes moves our highest‑performing brands swear by (and all consistently do).  

Whether you're exploring PR for your small business, looking for the best PR tools to help you scale, experimenting with digital PR software, or simply trying to level up PR for your brand, this guide will walk you through how to build a media list that actually works — not just sits in a folder gathering digital dust. 

Whether you are a publicist, founder, marketer, brand manager, or freelancer — we all know PR in 2026 is… a lot. Between media outreach, imagery requests, sample loans, content creation, influencer communications, events, product launches and reporting (oh, the reporting), it’s easy for even the most organised PR pro to feel like they’re juggling flaming batons. 

And in the middle of all that? You’re still expected to build relationships, earn coverage, keep your assets updated, and magically know who needs what, and when. 

That’s exactly why we built Flaunter. 

It’s not a revolutionary phrase to say that fashion moves fast. New drops, new trends, new edits – the calendar barely stops for air. The pressure to constantly deliver something “new” can feel relentless, especially when your brand is taking a different approach.  

If you’re watching brands around you start dropping their new autumn collections when it feels like summer only just wrapped up, then it’s very easy to slip into panic‑mode thinking you have “nothing” to pitch. 

When AI is used correctly, it can tighten your copy, speed up your workflows, streamline your reporting, help you build your media list, repurpose your content and act like the digital PR assistant you never have to pay overtime. When your prompt is mistaken, AI can flatten your brand voice, hallucinate facts, push out SEO soup and pitch journalists with the personality of a filing cabinet.  

Let’s start with a universal PR truth: not all coverage is created equal. Paid media is that outfit you bought for a big event: shiny, strategic, expensive and guaranteed to get at least one compliment. Owned media is your dependable everyday wardrobe: comfortably, familiar, always there when you need it. But earned media? That's a whole different kind of magic.