We meet with brand managers and PRs every day. And one thing we always love is that very first conversation where they share their brand story. There’s something so special about listening to the owner of a small business or a PR manager talk about the who, what, when, where and why of their brand. There’s a sparkle in their eyes, a cadence to their words and an undeniable passion. It’s truly one of the most inspiring parts of our day – and it reaffirms the importance of storytelling in the world of PR and branding.

Building this list isn’t just about collecting names and emails; it’s about crafting relationships and doing your homework.  In this blog, we’re outlining proven strategies for creating and maintaining a robust media contact list that’s going to enhance your PR efforts.

Whether you’re curating a media guide yourself, heading off for an adventure or a bit of both, we’ve rounded up some of the top euro summer wardrobe essentials to make sure you’re prepared for every part of the trip – from beach days to sight-seeing, and everything in between.

When businesses start to feel the pinch, one of the first instincts is to trim expenses, and unfortunately, marketing and Public Relations (PR) budgets are often among the first to be cut. If your brand is facing a rough patch - financial or otherwise - chances are your audience can relate. And that makes staying connected, visible, and trusted more important than ever. One thing is certain, every dollar in your PR and marketing budget needs to count. 

Public relations (PR) can be a game-changer for brands – boosting credibility, visibility and trust. But just like anything, when numbers become involved and budgets are crunching, things can get tricky. How much is too much? What is worth the investment? And how do you score great press coverage without blowing the budget?  

Expand your marketing strategy by optimising your searchability and create content to last longer than a season. Here are some top tips for extending the life cycle of your online content.

When you’re staring a label of your own, it is important to build exposure for yourself as quickly as possible. One of the best ways to do this? Be featured by the media. Yet, when you’re up against some of the biggest brands in your industry, with their next-level budgets and massive teams, it can feel overwhelming and daunting.  So, when is the right time to start looking for exposure?

In a cut-throat business world, the marriage of PR and marketing is no longer a luxury but an absolute necessity. PRs and marketers are the key to unlocking a brand’s true potential by creating and leveraging press coverage effectively. Easier said than done, right? Let us share our insights, actionable steps and additional strategies to ensure ongoing benefits and lasting brand awareness. 

In today’s fast-paced digital landscape, brands can’t afford to go it alone. Strategic collaborations—whether with brands, influencers, media, or creators—are one of the most powerful ways to increase brand awareness, engage new audiences and drive real business growth.

But the key to a successful partnership isn’t just about exposure; it’s about alignment, authenticity and a shared story that captures attention.